Therma-Tru® Corp. Strengthens Marketplace Positioning in 2011
Written by Todd Fratzel.
MAUMEE, Ohio — Founded almost five decades ago, Therma-Tru® Corp. continues to strengthen its marketplace presence by taking innovative steps in 2011. The company plans to increase product offerings in its popular Therma-Tru® Doors line of fiberglass exterior door systems while also enhancing its Fypon® line of interior and exterior synthetic millwork products.
“It’s been about a year since Therma-Tru integrated the Fypon product lines of urethane and PVC millwork products into our business,” says Dave Randich, president of Therma-Tru Corp. “We’re seeing success with this strategic move and strong synergies for our customers. Unifying the Therma-Tru and Fypon products lines under our one roof offers builders, remodelers and consumers a wide variety of entryway solutions that feature low-maintenance exterior products to increase the curb appeal value and beauty of the home.”
Therma-Tru Doors, the nation’s leading manufacturer and most preferred brand of fiberglass and steel exterior door systems, moves into 2011 with the launch of several new exterior fiberglass door options and vented sidelites. Fypon, the nation’s leading manufacturer of decorative millwork elements for the interior and exterior of homes, provides high-performance synthetic products that are impervious to decay, insect infestation and water damage.
Headquartered out of Maumee, Ohio, Therma-Tru Corp. is part of the Home & Security business of Fortune Brands, Inc. (NYSE: FO). Fortune Brands announced in December of 2010 that it intends to spin off to shareholders the Home & Security business as an independent, publicly-traded company.
“This is an exhilarating time for our company,” says Randich. “The future will see us focus more on entryway solutions. At the same time, Therma-Tru will also be part of the stand-alone company that is being developed as a spin-off from Fortune Brands. Therma-Tru Doors and Fypon are two of the premier brands in the current Fortune Brands Home & Security group that will play a key role in the development of the standalone Home & Security company.”
Additional strategic growth steps for Therma-Tru Corp. in 2011 include the further consolidation of the Fypon brand into the Therma-Tru business. Improved delivery effectiveness and operational excellence are expected as the distribution activities for both brands are consolidated into one facility in Howe, Indiana during the first half of 2011.
“Our goal is to make this consolidation as seamless as possible for our associates and customers,” says Randich. “The new distribution facility in Howe will serve as a warehouse for both Therma-Tru and Fypon products, as well as light fabrication of urethane millwork products.Every step we’re taking strengthens our marketplace positioning along with our ability to offer more and better products to our customers.”
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