DaVinci Roofscapes® Introduces Builders to Several New Products at 2010 International Builders’ Show

By Todd Fratzel on Roofing

As some of you know we’ll be attending the 2010 International Builders’ Show this year so I’m excited to check out this years new products. Included in that are the new offerings from DaVinci Roofscapes®.

KANSAS CITY, KAN. – DaVinci Roofscapes®, the leader in synthetic roofing tiles, will showcase the company’s newest products at the 2010 International Builders’ Show, including DaVinci EcoBlend™, Valore Shake™ and Valore Slate™ roofing tiles. Located in booth #N1115, the DaVinci exhibit features the company’s revolutionary Bellaforté line of interlining and self-aligning tiles that has just achieved Notice of Acceptance (NOA) from Miami-Dade County.

DaVinci EcoBlend

Introduced in mid-2009, award-winning DaVinci EcoBlend roofing tiles include colors that have been rated by the Cool Roof Rating Council (CRRC) to reflect sunlight and heat away from the home. According to CRRC, homeowners can recognize an average energy savings ranging from seven to 15 percent of total cooling costs by using a cool roof that helps reduce temperature fluctuations inside the home.

DaVinci EcoBlend Weathered Gray and DaVinci EcoBlend Castle Gray colors can be ordered for any DaVinci Roofscapes product and can help property owners save on energy costs, improve the comfort of the structure and mitigate global warming. Meeting the initial qualifications for a Cool Roof indicates that DaVinci EcoBlend products meet or exceed initial ENERGY STAR® program requirements for 25 percent solar reflectivity and qualify for LEED-NC 7.2 Heat Island Effect. Final ENERGY STAR approval will be awarded to DaVinci EcoBlends after a mandatory three-year weathering/testing period.

A Cool Roof is measured by two properties, solar reflectance and thermal emittance. Both properties are measured from 0 to 1. The higher the value, the cooler the roof. During independent testing, DaVinci EcoBlends measured in a range of 0.26 to 0.34 for solar reflectance and in the range of 0.67 to 0.72 for thermal emittance.

Valoré Shake and Valoré Slate

Two new value priced roofing tile solutions from DaVinci include Valoré Shake, a nine-inch wide roofing tile with the appearance of hand-split cedar shake, and Valoré Slate, a 12-inch wide roofing tile resembling natural slate.

“Valoré is ‘value’ in Italian,” says Ray Rosewall, president and chief executive officer of DaVinci Roofscapes. “We selected the name because the Valoré tiles deliver the value consumers are looking for today along with the same quality, durability and appearance that all DaVinci products are known for.”

New DaVinci VariBlend™ technology allows Valoré Shake and Valoré Slate tiles to be created with subtle color changes from tile to tile, giving variations of grays, greens and browns crafted into each tile to provide a subtle blend for any roof. VariBlend options include Verde and Villa in the 12-inch wide Valoré Slate roofing tiles. VariBlend options in the nine-inch wide Valoré Shake roofing tile includes Tuscano, Espresso, Abruzzo and Verona. DaVinci EcoBlend colors that meet LEED-NC and initial ENERGY STAR requirements are also available for Valoré Shake and Valoré Slate.

“The consistent tile size of Valoré Shake provides homeowners with the clean, authentic look of wood shake roofing with all the benefits that come with a synthetic product, and with an affordable price point,” says Rosewall.

All Valoré Shake tiles are 22-inches long with the color and state-of-the-art UV stabilizers embedded throughout each tile. Valoré Slate tiles are 18-inches long and are available in DaVinci’s classic Slate Gray and Slate Black, as well as the new Villa and Verde VariBlends.


DaVinci will also showcase the company’s patented Bellaforté product line at the show. The snap fit, self-located synthetic patented features include an integrated rain gutter, leading edge tab and rain dam, in an authentic 12-inch slate profile.

Bellaforte roofing tiles have achieved a Miami Dade Notice of Acceptance (NOA)* for their Bellaforté® slate product line. The durable roofing tiles, which already meet Florida Building Code (FBC) qualifications, have met wind resistance testing of up to 175 mph during independent laboratory testing. Category 5 hurricanes have sustained winds greater than 155 mph during severe weather conditions.

The NOA issued to Bellaforté slate roofing tiles was presented under the applicable rules and regulations governing the use of construction materials. The documentation submitted by DaVinci Roofscapes has been reviewed by the Building Code Compliance Office (BCCO) and accepted by the Building Code and Product Review Committee to be used in Miami Dade County and other areas where allowed by the Authority Having Jurisdiction (AHJ). Bellaforté slate roofing tiles has also been designed to comply with the FBC, including the High Velocity Hurricane Zone of the Florida Building Code.

Bellaforté roofing tiles use twenty percent less material than traditional synthetic and natural slate shingles, saving resources and reducing the tile weight. A square of Bellaforté roofing tile weighs just 185 pounds, helping reduce both installation time and landfill load due to reduced construction waste.

Available in two single-color blends (Slate Black and Slate Gray) and two multi-color blends (Villa and Verde), as well as DaVinci EcoBlend colors. Each Bellaforté tile has been designed to meet the highest standards for wind, fire and impact. In the Bellaforté product line, VariBlends are available in Verde with varying hues of green, and in Villa, which uses multiple hues of gray to provide the classic slate look.

Solid Synthetic Slate and Shake Accessory Tiles

To enhance the versatility of its Valoré Slate, Valoré Shake and multi-width product lines, DaVinci offers solid synthetic slate and shake accessory tiles.

“The unique design of the DaVinci product lines has ribbing to provide improved flexibility, reduced weight and create a thermal barrier,” says Rosewall. “This allows us to create a thick profile that is lightweight, letting air circulate below the tile and keeping both the tile and roof deck cooler. The solid slate and shake accessory tiles are available for installers who wish to finish a course, rake end or valley with a solid piece of synthetic slate or shake.

“While a solid accessory tile is not required for a successful roof application, we recognize that some installers prefer to use it as an option. The solid tile is just another method of blending the appearance of cut tiles to give a polished look to a finished project.”

The solid slate accessory tiles are 18-inches long and 12-inches wide. Solid shake accessory tiles are 22-inches long and 12-inches wide.

All DaVinci products have achieved the highest ratings for straight-line wind testing at 110 mph and Class 4 impact testing ratings. The tiles resist curling, cracking and fading, mold, algae, fungus and insects under normal conditions. Additionally, DaVinci roofing tiles resist water absorption, which eliminates freeze-thaw issues and allows for installation in all weather conditions.

DaVinci Roofscapes has manufactured award-winning synthetic slate and shake roofing since 1999. The polymer roofing tiles are virtually maintenance free and far more cost effective than the natural product. DaVinci leads the industry in tile thickness, the tile width variety and the greatest selection of subtle earth-toned colors. Company products have a 50-year warranty and are 100 percent recyclable. DaVinci proudly makes its products in America and is a member of the National Association of Home Builders, the Cool Roof Rating Council and the U.S. Green Building Council. For additional information call 1-800-328-4624 or visit www.davinciroofscapes.com.

About the author

Todd Fratzel

I'm full time builder for a large construction company in New Hampshire. I run their design-build division that specializes in custom homes, commercial design-build projects and sub-divisions. I'm also a licensed civil and structural engineer with extensive experience in civil and structural design and home construction. My hope is that I can share my experience in the home construction, home improvement and home renovation profession with other builders and home owners. I'm also the Editor-in-Chief and Founder of Tool Box Buzz. Please feel free to contact me if you have any questions, suggestions or you'd like to inquire about advertising on this site.

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1 Comment

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